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FREESOUL

FREESOUL BRAND The fashion brand FREESOUL is Italian in origin, having been established in Florence in 1994. Successfully marketed throughout Europe, Australia and Japan, the label is key-focusing its designs on the denims, especially those distinguished by an array of unique washes and perfect fits. FREESOUL has come to signify a fashion brand that is innovative and of high quality.  Your soul’s desire, your taste, your aims is at the heart of every FREESOUL design in other words, customer satisfaction.  FREESOUL fashion brand, in fact, encourages you to be your own brand! FREESOUL has exciting collections to choose from sexy collections for women and cool comfortable pieces for men. Its Fundamentals line, for example, offers the most successful and most marketable denim styles, inspired by one overall theme for each season. The range is made up of singlets, skirts, dresses, jackets, pants, t-shirts and sport-inspired pieces in vivid colours and unique cuts that show European influence. But always, the heart of FREESOUL shows individuality and self-confidence; its message reflected in a collection that rejects any kind of airbrushing. The Fundamental range also includes a denim series where FREESOUL remains faithful to its origins, developing such innovative washes as re-dyed fabrics bleached out with blue or scraped down with browns; shiny denims that are perfect for the nightlife; special denim treatments such as the cloudy wash and the hunting wash; stretchy vintage and blue-grey; and a series inspired by all the colors of the rainbow! On the other hand, FREESOUL’s Winter 2008 collection, entitled ON THE SURFACE OF THINGS, is where the unexpected happen, and where sensations are perceived by the reality-minded. It is a dimension where no one has to be contented with a single reality fashion. Surprise is the key to appreciating FREESOUL! The Winter 2008 collection with its brighter colors is meant to brighten up your dreary days with rich berry tones of heart red and grapefruit purple; warm tones of nutellaand wood brown, the ever creamy chantilly; cooler tones of deep-sea blue, pencil grey, ice-white and black. Prints too come in all varieties---hippy-ish liberty and fantasies of fly, ancin, tattoo, blend, geometric optics, stripey Jaq fantasies; paisleys in blues and berries; and various knit patterns. FRESOUL also introduces its limited edition H-art range based on 4 elements: Illusions, such as the colours from the Amazon rainforest, 60’s pop, optical prints and strong contrasts of colours and lines.  Whitewashing, which comes in graduation of colour, transparency and over positioning, alluding to the effect of seeing and not seeing. Change, such as the colours of earth, natural elements of mud, ash and copper having reference to volcanic eruptions. Pipe and Fade, such as the colours of fruit mixed with water and sugar, fading with the natural light. Earthy Colour essence also includes grey -ash , beige-straw + hay, orange-ferrous earth, yellow-honey, light yellow-pollen, greenweed off cliffs, and light green-white musk. Show the FREESOUL where you are, whatever you are. The FREESOUL woman, for example, decides her own identity wherever she is, and whenever she is in. She transforms her environment with what she wears. She is elemental, with ranges representing Air, Water, Earth and Fire. The FREESOUL man for Winter 2008 is an explorer, a world traveler; not a tourist but a man who lives the cultures, habits and traditions of the countries where he goes, ever learning, ever adapting. He is both a gentleman and a farmer. And the FREESOUL mix of weights and textures in fabrics makes this truly trans-seasonal range a fashion to live for. For stockists information visit this website: http://www.krites.com.au