True Religion is the brand name of jeans that’s committed to give you that perfect fit, that quality, authentically American-made, timelessly enduring jeans wear that sets trends. You may not get true religion every time, but you can get True Religion Jeans at all times— because of Jeffrey Lubell.

It was Jeffrey Lubell who founded True Religion Apparel Inc. in 2002 with the visionary purpose of redefining premium denims wear. He has focused his sights on producing quality, authentic, truly American, timeless, great fitting jeans wear, with a trendsetting appeal for today’s consumers. Now you can have it.

Experience does speak. From 1978 to 1998, Jeffrey Lubell was president and chief executive officer of Jeffrey Lubell Textiles, based in Los Angeles, California, a textile design and distribution firm that he also founded. From 1998 to 2001, he was vice president and creative director of Jefri Jeans & Bella Dahl (still in Los Angeles, California). From 2001 to 2002, he was president and creative director of Hippie Jeans based in Commerce, California; in this position, he was responsible for  conceptualizing creative designs and establishing and managing Hippie Jeans presence at national and regional trade shows. In 2002, he founded True Religion Apparel Incorporated, now based in Vernon, California. He has served as chairman of the board and chief executive officer of True Religion Apparel since June 2003.

True Religion Brand Jeans is NOW known not only for its denim, but also for its knit and woven sportswear—T-shirts, western shirts, sweatshirts and sweatpants— that all have that vintage feel.  True Religion is committed to give you that perfect fit, that timeless style, and that hippie, bohemian, chic flare that characterize True Religion Brand Jeans’ position as a global leader in premium denim and casual sportswear.

True Religion Apparel continually expands its line of jeans, skirts, denim jackets, tops and sportswear, and has recently branched out also into numerous licensed products such as footwear, headwear, handbags, swimwear and fragrances. True Religion is and always will be characteristically timeless, hippie, bohemian, and chic. It designs, makes, and markets its upscale denims through Guru Denim, its wholly-owned subsidiary. Today, True Religion Brand label is sold in 50 countries including Australia, Canada, China, Europe, France, Germany, Greece, Italy, Japan, the Middle East, Mexico, Spain, Sweden, South Africa, South Korea, the United Kingdom, and the United States.

For more information, visit this website: http://www.truereligionbrandjeans.com or for stockist in Australia visit
http://www.internationalfashiongroup.com.au