tefal | Tefal : Ideas You Can't Live Without |
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![]() Tefal Vitacuisine : Healthy Cooking Tefal Brand History. Tefal is the manufacturer of non-stick cookware and small appliance products. The name Tefal is the shortened combination of the words Teflon and aluminum. The technology, invented in 1954 and patented by French engineer Marc Grégoire, involves the application of a non-stick PTFE (otherwise known as Teflon) to metal. Grégoire formed the Société Tefal company in 1956, marketing his saucepan by making demonstrations at stores and trade shows, using this advertising slogan: “The Tefal saucepan, the saucepan that doesn't really stick.” Grégoire’s Tefal invention quickly found success among consumers in France, and by the end of the decade, he took his invention overseas. Tefal came to be renamed T-Fal for the U.S. market, enjoying brisk business at New York City's Macy's department store. Macy’s sold out of its imported stock within weeks. The 1961 sales alone have this record: Booking orders of nearly 5,000 per week. Shipment of more than a million pans each month. A 1961 photo of former US first lady, Jackie Kennedy, with a Tefal pan in her hand had considerably boosted the company's sales. By 1968 Tefal had become the leading company for French kitchen products. Grégoire’s Tefal company was bought by SEB (Société d'Emboutissage de Bourgogne). SEB was one of the world's leading manufacturers of small appliances in the 20th century, originating in 1857 with Antoine Lescure’s a small tinplating shop in Selongey, France. Aside from marketing and producing Tefal, SEB also sells such tools as Krups, All-Clad, Moulinex, Rowenta, Arno, Calo, Seb, Volmer and T-Fal. A global leader in small appliance manufacturing, SEB sells its products in more than 120 countries. Antoine Lescure’s descendants still control the firm, holding more than 60 percent of SEB's voting rights. Product Line. Tefal is a world leader not only in cookware but also in small domestic equipment such as steamers, toasters, deep fryers, steam irons, pressure cookers. With Tefal, household activities are a source of accomplishment and shared happiness. In early 70s Tefal diversified its product range to include sandwich toasters, gas-lighter, electric jug kettle, weighing scales and a range of child products such as baby intercom and the Thermospot, the first heat indicator built into the bottom of a non-stick pan. In North America, Brazil and Japan, the company's products are sold under the name T-Fal. In other places, it is Tefal. For more information please visit http://www.tefal.com.au |